Kolkata has been a leading business, commercial and financial hub for Eastern India since independence. Even during the British rule, the city’s strategic location as a port, coupled with its ease of connectivity through land, have been the reasons for its success as a pulsating financial centre.
Thanks to the recent rise in the number of investors and a growing sense of positivity among the existing business community here, the economic activity in the city is on the upswing.
Kolkata has left many state-capitals in the country behind her, in terms of Gross State Domestic Product. Its GDP currently stands at $150.1B and in 2019 West Bengal topped the list of states for GDP growth rate, achieving a whopping 12.58 % rate of growth.
Historically, Kolkata has been the home of many enterprises which are operated by both public and private sector corporations. The major industries in the city include steel, leather, jewellery, heavy engineering, mining, minerals, agriculture, electronics, textiles and jute. Lately, the Small & Medium Enterprises (SME) sector has seen an aggressive growth, with West Bengal having the greatest numbers of micro, small and medium enterprises (MSMEs) in the country.
Though slow, Kolkata’s growth story has been steady, like the proverbial tortoise. Some of the major industries in Kolkata include steel, manufacturing, heavy engineering, mining, minerals, pharmaceuticals agriculture, food processing, textiles, and electronics.
Over the past few years, IT and the startup scene in the city has also picked up pace. And today, the business scene here boasts of an animated vibrancy, with investors flocking in to do trade and showing full faith in the rising potential of the local market.
Suddenly, the Kolkata business environment is teeming with many players looking to have a larger share of the pie through out-of-the-box marketing strategies to gain advantage over competition.
With the changing business landscape, marketing strategies, employed by local companies to attract potential customers, have also undergone a sea change. While in the past, traditional marketing strategies like print and TV ads and Out of Home (OOH) advertising were sufficient to draw eyeballs, today, digital revolution has altered the face of marketing for the small and medium businesses in Kolkata.
As consumers are going online to find answers to their needs, the internet has evolved to be the platform where majority of marketing activities are taking place. Most consumers, especially the younger generation, now put greater reliance on companies that have robust digital presence.
As businesses are adopting new ways to attract prospective customers on the internet, personalised and city-centric digital marketing services from Blueantz can help to create a brand’s unique identity and confirm its position ahead of competition.
As a leading digital marketing agency in Kolkata, Blueantz provides data-driven, localised, and research-based digital marketing services like Search Engine Optimisation, Pay Per Click (PPC) and Social Media Marketing. We promise to deliver excellent paid ad campaign strategies and employ targeted optimisation skills to help you convert your potential customers into incremental sales.
As a 360-degree marketing agency in Kolkata, we also provide outdoor advertising and specialise in giving that extra edge to your campaigns by skillfully combining the relevant traditional marketing strategies with the modern online tactics, to achieve the best result for your business.