Blueantz Advertising Private Limited

(033) 2484 5134 /

Background: A brand trusted for over 100 years and expanding its horizon with more than 200 outlets in the north-eastern India.

Challenge: Upholding the image of the retail pharmaceutical chain – Frank Ross, without frequent ATL activity. Establishing the brand Rosscare in highly competitive market and promoting over 200 of its healthcare and wellness products through packaging and BTL activities.

Task: Popularizing the brand and its products through clutter-braking packaging and smart in-shop communication to create awareness and believability amongst the consumer.

Strategy: Uplifting the brand through uniform usage of brand identity that inspires trust and is a constant reminder of the brand value.

Result: Frank Ross has become a notable pharmaceutical chain in the market and helping people take favourable buying decision of their Rosscare products.

Contact Details:

36A/1 Purbachal kalitala Road, Ground Floor, Kolkata - 700099

Ph No: (033) 2484 5134


"Great creative work and ontime delivery"
"I find BlueAntz an enthusiastic new age creative agency, continually trying to better their ways of communication. They are adaptive, innovative and open to all kinds of challenging opportunities. Great to work with"
Creative Service
Date published: 19/08/2016
5 / 5 stars

Developed By : Unikorn Technologies