{"id":279,"date":"2019-11-28T10:20:24","date_gmt":"2019-11-28T10:20:24","guid":{"rendered":"https:\/\/blueantzin.wordpress.com\/?p=279"},"modified":"2022-06-02T14:02:37","modified_gmt":"2022-06-02T14:02:37","slug":"how-does-traditional-advertising-differ-from-interactive-advertising","status":"publish","type":"post","link":"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/","title":{"rendered":"How Does Traditional Advertising Differ from Interactive Advertising?"},"content":{"rendered":"<p>The word Advertising originates from Latin word <em>advertere<\/em> &#8212; literary meaning to turn forward. From word-of-mouth advertising to spreading over mass media and today&#8217;s\u2019 internet \u2013 advertisements have come a long way while retaining their essence intact.<\/p>\n<p>For centuries now, people have been using advertising as a mode to interest the potential customers towards their products, services or events. It started with the ancient Egyptians\u2019papyrus adverts, moved to the town-criers and sign-boards of medieval Europe and finally evolved into the present era with Traditional and Interactive advertising.<\/p>\n<p>Let\u2019s take a look at exactly how these two types of advertising interplay in the modern world.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-281\" src=\"https:\/\/blueantzin.files.wordpress.com\/2019\/11\/28-11-2019-a.jpg\" alt=\"28-11-2019-a\" width=\"1200\" height=\"1201\" \/><\/p>\n<h2><strong>Traditional Advertising and Interactive Advertising: An Overview<\/strong><\/h2>\n<p><a href=\"https:\/\/blueantz.in\/advertising.html\"><strong>Traditional advertising<\/strong><\/a> emerged during the late 18<sup>th<\/sup> centuries as paid adverts and gradually encompassed all of the following forms:<\/p>\n<ul>\n<li>Print media (newspapers, magazines, handbills, brochures, pamphlets, etc.)<\/li>\n<li>Outdoor billboards<\/li>\n<li>Radio broadcasts<\/li>\n<li>Television adverts<\/li>\n<\/ul>\n<p>With the advent of digital media and the internet, came the brand new trend of Interactive advertising \u2013 ads that \u2018spoke\u2019 to the customers, \u2018called to action\u2019 directly. The first online ad was posted as a web banner in October 1994. Since then digital marketing and interactive advertising have been spreading over various platforms, such as:<\/p>\n<ul>\n<li>Social media (advertising through Facebook, Instagram, LinkedIn, Twitter, etc.)<\/li>\n<li>Video ads (using YouTube and other video platforms)<\/li>\n<li>Web banners<\/li>\n<li>Offline display windows<\/li>\n<\/ul>\n<h3><strong>What are the Main Differences between Traditional Advertising and Interactive Advertising?<\/strong><\/h3>\n<p>Apart from the clear distinctions of the mediums used in these two forms of advertisings, there\u2019re some basic conceptual differences as well.<\/p>\n<p>Let\u2019s make a table of the key differences:<\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td width=\"49%\"><strong>Traditional Advertising<\/strong><\/td>\n<td width=\"50%\"><strong>Interactive Advertising<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"49%\">Intended for a wide audience<\/td>\n<td width=\"50%\">Intended for the targeted audience<\/td>\n<\/tr>\n<tr>\n<td width=\"49%\">Closed-form of communication like one-way traffic<\/td>\n<td width=\"50%\">Open communication through CTAs (call-to-action)<\/td>\n<\/tr>\n<tr>\n<td width=\"49%\">Reflects mass marketing strategies \u2013 one message for all<\/td>\n<td width=\"50%\">Reflects the customised approach of digital marketing based on data analytics for each set of viewers<\/td>\n<\/tr>\n<tr>\n<td width=\"49%\">Its content is all about the products\/services of the ad<\/td>\n<td width=\"50%\">Its contents are more about the end customer \u2013 resonating with personal requirements to create a virtual need for the advertised products\/services<\/td>\n<\/tr>\n<tr>\n<td width=\"49%\">Slow and static progress-line after publication\/broadcast of the ad campaign<\/td>\n<td width=\"50%\">Dynamic progress with real-time access to tweak it based on reports and metrics to measure the ad\u2019s success rate<\/td>\n<\/tr>\n<tr>\n<td width=\"49%\">The result of the ad campaign is more of a prediction after it\u2019s been publicised<\/td>\n<td width=\"50%\">Results can be controlled better than in any traditional form of advertising<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Each form of advertising has its pros and cons. It\u2019s always recommended to seek professional help from a reputed advertising company to build reliable brand-values over any mode of advertising. Especially to stand out among your competitors in a metropolitan market, do reach out to Blueantz Advertising, a renowned advertising agency in Kolkata for best results, before finalising your investments in advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The word Advertising originates from Latin word advertere &#8212; literary meaning to turn forward. From word-of-mouth advertising to spreading over mass media and today&#8217;s\u2019 internet \u2013 advertisements have come a long way while retaining their essence intact. For centuries now, people have been using advertising as a mode to interest the potential customers towards their &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How Does Traditional Advertising Differ from Interactive Advertising?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":413,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102],"tags":[158,160,159],"class_list":["post-279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-agency","tag-top-10-advertising-agencies-in-kolkata","tag-top-10-outdoor-advertising-agencies-in-kolkata","tag-top-ad-agencies-in-kolkata"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Does Traditional Advertising Differ from Interactive Advertising?<\/title>\n<meta name=\"description\" content=\"Each form of advertising has its pros and cons. It\u2019s always recommended to seek professional help from a reputed advertising company to build reliable brand-values over any mode of advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Does Traditional Advertising Differ from Interactive Advertising?\" \/>\n<meta property=\"og:description\" content=\"Each form of advertising has its pros and cons. It\u2019s always recommended to seek professional help from a reputed advertising company to build reliable brand-values over any mode of advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"blueantz.in\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-28T10:20:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T14:02:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blueantz.in\/blogs\/wp-content\/uploads\/2019\/11\/28-11-2019-a-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1201\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"blueantz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"blueantz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/\"},\"author\":{\"name\":\"blueantz\",\"@id\":\"https:\/\/www.blueantz.in\/blogs\/#\/schema\/person\/30dc22bd53066fe429afda67cd9068cc\"},\"headline\":\"How Does Traditional Advertising Differ from Interactive Advertising?\",\"datePublished\":\"2019-11-28T10:20:24+00:00\",\"dateModified\":\"2022-06-02T14:02:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/\"},\"wordCount\":476,\"image\":{\"@id\":\"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.blueantz.in\/blogs\/wp-content\/uploads\/2019\/11\/28-11-2019-a-1.jpg\",\"keywords\":[\"top 10 advertising agencies in kolkata\",\"top 10 outdoor advertising agencies in kolkata\",\"top ad agencies in kolkata\"],\"articleSection\":[\"Advertising Agency\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/\",\"url\":\"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/\",\"name\":\"How Does Traditional Advertising Differ from Interactive Advertising?\",\"isPartOf\":{\"@id\":\"https:\/\/www.blueantz.in\/blogs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.blueantz.in\/blogs\/wp-content\/uploads\/2019\/11\/28-11-2019-a-1.jpg\",\"datePublished\":\"2019-11-28T10:20:24+00:00\",\"dateModified\":\"2022-06-02T14:02:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.blueantz.in\/blogs\/#\/schema\/person\/30dc22bd53066fe429afda67cd9068cc\"},\"description\":\"Each form of advertising has its pros and cons. It\u2019s always recommended to seek professional help from a reputed advertising company to build reliable brand-values over any mode of advertising.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/#primaryimage\",\"url\":\"https:\/\/www.blueantz.in\/blogs\/wp-content\/uploads\/2019\/11\/28-11-2019-a-1.jpg\",\"contentUrl\":\"https:\/\/www.blueantz.in\/blogs\/wp-content\/uploads\/2019\/11\/28-11-2019-a-1.jpg\",\"width\":1200,\"height\":1201,\"caption\":\"How Does Traditional Advertising Differ from Interactive Advertising?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.blueantz.in\/blogs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Does Traditional Advertising Differ from Interactive Advertising?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.blueantz.in\/blogs\/#website\",\"url\":\"https:\/\/www.blueantz.in\/blogs\/\",\"name\":\"blueantz.in\",\"description\":\"Best Creative Advertising &amp; Design Agency Kolkata - Blueantz\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.blueantz.in\/blogs\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.blueantz.in\/blogs\/#\/schema\/person\/30dc22bd53066fe429afda67cd9068cc\",\"name\":\"blueantz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.blueantz.in\/blogs\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4cc8adcf91b278020a81c736f0dae24ad53bef6cf6651c9974a1981b9e99a171?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4cc8adcf91b278020a81c736f0dae24ad53bef6cf6651c9974a1981b9e99a171?s=96&d=mm&r=g\",\"caption\":\"blueantz\"},\"sameAs\":[\"https:\/\/blueantz.in\/blogs\"],\"url\":\"https:\/\/www.blueantz.in\/blogs\/author\/blueantz\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Does Traditional Advertising Differ from Interactive Advertising?","description":"Each form of advertising has its pros and cons. It\u2019s always recommended to seek professional help from a reputed advertising company to build reliable brand-values over any mode of advertising.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/","og_locale":"en_US","og_type":"article","og_title":"How Does Traditional Advertising Differ from Interactive Advertising?","og_description":"Each form of advertising has its pros and cons. It\u2019s always recommended to seek professional help from a reputed advertising company to build reliable brand-values over any mode of advertising.","og_url":"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/","og_site_name":"blueantz.in","article_published_time":"2019-11-28T10:20:24+00:00","article_modified_time":"2022-06-02T14:02:37+00:00","og_image":[{"width":1200,"height":1201,"url":"https:\/\/www.blueantz.in\/blogs\/wp-content\/uploads\/2019\/11\/28-11-2019-a-1.jpg","type":"image\/jpeg"}],"author":"blueantz","twitter_card":"summary_large_image","twitter_misc":{"Written by":"blueantz","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/#article","isPartOf":{"@id":"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/"},"author":{"name":"blueantz","@id":"https:\/\/www.blueantz.in\/blogs\/#\/schema\/person\/30dc22bd53066fe429afda67cd9068cc"},"headline":"How Does Traditional Advertising Differ from Interactive Advertising?","datePublished":"2019-11-28T10:20:24+00:00","dateModified":"2022-06-02T14:02:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/"},"wordCount":476,"image":{"@id":"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.blueantz.in\/blogs\/wp-content\/uploads\/2019\/11\/28-11-2019-a-1.jpg","keywords":["top 10 advertising agencies in kolkata","top 10 outdoor advertising agencies in kolkata","top ad agencies in kolkata"],"articleSection":["Advertising Agency"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/","url":"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/","name":"How Does Traditional Advertising Differ from Interactive Advertising?","isPartOf":{"@id":"https:\/\/www.blueantz.in\/blogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/#primaryimage"},"image":{"@id":"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.blueantz.in\/blogs\/wp-content\/uploads\/2019\/11\/28-11-2019-a-1.jpg","datePublished":"2019-11-28T10:20:24+00:00","dateModified":"2022-06-02T14:02:37+00:00","author":{"@id":"https:\/\/www.blueantz.in\/blogs\/#\/schema\/person\/30dc22bd53066fe429afda67cd9068cc"},"description":"Each form of advertising has its pros and cons. It\u2019s always recommended to seek professional help from a reputed advertising company to build reliable brand-values over any mode of advertising.","breadcrumb":{"@id":"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/#primaryimage","url":"https:\/\/www.blueantz.in\/blogs\/wp-content\/uploads\/2019\/11\/28-11-2019-a-1.jpg","contentUrl":"https:\/\/www.blueantz.in\/blogs\/wp-content\/uploads\/2019\/11\/28-11-2019-a-1.jpg","width":1200,"height":1201,"caption":"How Does Traditional Advertising Differ from Interactive Advertising?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.blueantz.in\/blogs\/how-does-traditional-advertising-differ-from-interactive-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.blueantz.in\/blogs\/"},{"@type":"ListItem","position":2,"name":"How Does Traditional Advertising Differ from Interactive Advertising?"}]},{"@type":"WebSite","@id":"https:\/\/www.blueantz.in\/blogs\/#website","url":"https:\/\/www.blueantz.in\/blogs\/","name":"blueantz.in","description":"Best Creative Advertising &amp; Design Agency Kolkata - Blueantz","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.blueantz.in\/blogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.blueantz.in\/blogs\/#\/schema\/person\/30dc22bd53066fe429afda67cd9068cc","name":"blueantz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.blueantz.in\/blogs\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4cc8adcf91b278020a81c736f0dae24ad53bef6cf6651c9974a1981b9e99a171?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4cc8adcf91b278020a81c736f0dae24ad53bef6cf6651c9974a1981b9e99a171?s=96&d=mm&r=g","caption":"blueantz"},"sameAs":["https:\/\/blueantz.in\/blogs"],"url":"https:\/\/www.blueantz.in\/blogs\/author\/blueantz\/"}]}},"_links":{"self":[{"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/posts\/279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/comments?post=279"}],"version-history":[{"count":3,"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/posts\/279\/revisions"}],"predecessor-version":[{"id":966,"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/posts\/279\/revisions\/966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/media\/413"}],"wp:attachment":[{"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/media?parent=279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/categories?post=279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/tags?post=279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}