{"id":233,"date":"2019-06-25T12:23:41","date_gmt":"2019-06-25T12:23:41","guid":{"rendered":"https:\/\/blueantzin.wordpress.com\/?p=233"},"modified":"2022-07-28T08:02:24","modified_gmt":"2022-07-28T08:02:24","slug":"top-email-marketing-strategies-and-tactics-to-promote-business","status":"publish","type":"post","link":"https:\/\/www.blueantz.in\/blogs\/top-email-marketing-strategies-and-tactics-to-promote-business\/","title":{"rendered":"Top Email Marketing Strategies and Tactics to Promote Business"},"content":{"rendered":"

\"FBToday\u2019s tech-savvy communication modes enable you to reach out to an ever-growing client pool through channels like social media and email marketing<\/strong><\/a>. Almost every user online has an email that, if they choose to share with you, would give direct access to induce them in becoming your loyal customers from just random consumers.<\/p>\n

The trick to develop, grow and nurture the emails of your prospective customers through efficient and effective email marketing campaigns. Here are some tips to achieve that.<\/p>\n

Factors to INVOLVE your customers first: <\/strong>The secret to capturing customers\u2019 attention lies in three-fold aspects of email marketing \u2013 clear and catchy subject lines<\/strong>, perfect <\/span>timing<\/strong> (peak hours for your online sales) and <\/span>customer segmentation<\/strong> based on their socio-economic profiles and marketing demographics. If it\u2019s a new customer for your business, send a warm welcome message from a real Reply-To address requesting them to share more information on their purpose for a subscription.<\/span><\/p>\n

Factors to ENGAGE your customers\u2019 attention:\u00a0<\/strong>Once you catch their eyes, charm them with the\u00a0personalised and meaningful body content<\/strong> of your email. Use appropriate images, strategic formatting, colorful banners, etc. One key point\u2019s to make your email contents optimised as mobile responsive<\/strong>\u00a0since more and more customers are indulging their mobile screens for viewing emails as well as conducting transactions through various apps.<\/p>\n

Factors to PURSUE your customers to the end of transactions: <\/strong>Now\u2019s the time for that push for sale. Include only one call to action button with<\/strong>\u00a0precise wording. Adding multiple CTAs in one email creates confusion and distraction on the viewer\u2019s end. Consider implementing strategies to trigger automated emails<\/strong> to remind the customer of an abandoned cart, generating invoices after sales, sending acknowledgments for any complaints raised by consumers, etc.<\/p>\n

Monitor email marketing campaign\u2019s performance metrics regularly and improvise:\u00a0<\/strong>Simply initiating the campaigns to promote your business is not enough. You need to regularly monitor a few important metrics like the Click-Through Rate, Conversion Rate, Bounce Rate, List Growth rate, Overall ROI, etc. to ensure the strategies are actually working to your best advantage.<\/p>\n

Utilise the boon of Data: <\/strong>Combine your email marketing strategies with insights from social marketing channels to find out trends that segments of your customers resonate with and redirect your email campaigns accordingly. You need to focus on data privacy for building trust and stay compliant with relevant laws and regulations like GDPR. Also, clean up your email subscribers list periodically by verifying their updated email addresses to weed out spams or hackers.<\/p>\n

Email Marketing Do\u2019s and Don\u2019ts \u2013 in a nutshell<\/h2>\n\n\n\n\n\n\n\n\n\n
\n

Do\u2019s<\/h2>\n<\/td>\n

\n

Don\u2019ts<\/h2>\n<\/td>\n<\/tr>\n

Create personalised, relevant content<\/strong><\/td>\nSend too many emails too frequently<\/strong><\/td>\n<\/tr>\n
Experiment with various CTAs, but send only ONE in an email<\/strong><\/td>\nLet your customers get distracted with too many CTAs<\/strong><\/td>\n<\/tr>\n
Keep in mind the customer\u2019s time zones before sending the email<\/strong><\/td>\nWait too long to respond to your customers<\/strong><\/td>\n<\/tr>\n
Test everything (A\/B testing) to identify the maximum usability of your content<\/strong><\/td>\nSend out contents that are misleading or not optimised for mobile screens<\/strong><\/td>\n<\/tr>\n
Seek data from customers only with their consents<\/strong><\/td>\nCollect and store data unlawfully and without due protective measures<\/strong><\/td>\n<\/tr>\n
Segment your customers to target the most responsive sales<\/strong><\/td>\nSend the same generic message to all, irrespective of their demographics or customer lifecycle<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Email marketing generates the maximum ROI for online business because it\u2019s time effective, the cost-efficient channel with more promising conversion rates than direct mail. With proper strategy, dynamic contents and targeted approach, you can ensure much better profitability than direct marketing by email marketing campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"

Today\u2019s tech-savvy communication modes enable you to reach out to an ever-growing client pool through channels like social media and email marketing. Almost every user online has an email that, if they choose to share with you, would give direct access to induce them in becoming your loyal customers from just random consumers. The trick … <\/p>\n

Continue reading “Top Email Marketing Strategies and Tactics to Promote Business”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":434,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"class_list":["post-233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nTop Email Marketing Strategies and Tactics to Promote Business<\/title>\n<meta name=\"description\" content=\"With proper strategy, dynamic contents and targeted approach, you can ensure much better profitability than direct marketing by email marketing campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blueantz.in\/blogs\/top-email-marketing-strategies-and-tactics-to-promote-business\/\" \/>\n<meta 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