{"id":186,"date":"2018-09-28T13:37:26","date_gmt":"2018-09-28T13:37:26","guid":{"rendered":"https:\/\/blueantzin.wordpress.com\/?p=186"},"modified":"2022-09-06T06:53:16","modified_gmt":"2022-09-06T06:53:16","slug":"how-product-packaging-design-impacts-brand-presence","status":"publish","type":"post","link":"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/","title":{"rendered":"How Product Packaging Design Impacts Brand Presence"},"content":{"rendered":"

The presentation of your product is the first thing that catches the eye of your customer. Not only does good packaging protect your product, but it also allows you to be creative, experiment with your creative design <\/strong><\/a>and enhance your brand presence.<\/p>\n

\"Large<\/p>\n

A good packaging strategy can impact your brand presence in the following ways:<\/p>\n

It creates brand recognition <\/strong><\/h3>\n

Your product packaging<\/a><\/strong> makes your brand more recognizable to your audience, making you stand out among competitors. Especially if you are a national or a global brand, being consistent with your packaging style is the first key. This will help your customers get acquainted with your brand and also recognise your products across different varieties as well as geographical locations.<\/p>\n

You can be innovative <\/strong><\/h3>\n

You can experiment with different things, such as packaging your product in a way where the packaging itself can be of secondary use to the customer. Selling milkshakes in reusable glass bottles is one such way, selling chocolates in pretty jute bags is another. You can try different packaging styles and also sell limited-edition versions of your product to test out its reception.<\/p>\n

\u00a0<\/strong>Packaging can be used to say something unique about your brand<\/strong><\/h3>\n

If you use environment-friendly packaging (such as no plastic), you are making a statement about your brand. Unique packaging that also lends a vibe of sustainability to your brand, add to the brand presence, be meaningful and help bring in more customers. This will also help differentiate you from other similar brands in the market.<\/p>\n

People start to feel an affinity towards your brand<\/strong><\/h4>\n

There are many brands that appeal to emotions to create an affinity for their product. Studies have shown that people prefer certain brand names and packaging styles to others. Having a distinctive and aesthetically appealing logo is a good step in this direction.<\/p>\n

\u00a0<\/strong>Customised packaging can help personalize your product<\/strong><\/h4>\n

You can give your customers the option to customize their product packaging, in terms of style, colour, or labelling. They will start to feel more attached to your brand that way and start to prefer it over other options.<\/p>\n

You can use your packaging to appeal to all senses<\/strong><\/h4>\n

There are brands that use their packaging to appeal to all the senses, not just visual. Singapore Airlines famously used the power of scent for their brand marketing. They introduced a distinctive smell that their crew used in the planes and hot towels and people started to associate that smell with their brand. A catchy phrase or theme song can work in similar ways. You can also appeal to sensory touch in your packaging, or have novel visual elements like colours that change in light or glow in the dark.<\/p>\n

Gives your brand a personality<\/strong><\/h4>\n

If you think of your brand as a person instead of an entity, you can market it more effectively. It will also reflect with your audience – they will feel an association with it and be able to recognise and associate themselves with your product the moment they see it.<\/p>\n

Makes your brand memorable<\/strong><\/h4>\n

An innovative branding style that stands out will be etched in the memory of your customer and instill brand loyalty, apart from helping your brand stand out.<\/p>\n

Creative and good quality packaging is essential for your marketing strategy in this day and age when there is a proliferation of brands and choices in the market. While the product is indeed of utmost importance, do not underestimate the power of packaging. So don\u2019t shy away from investing in your packaging and remember the quality and creativity of packaging matter to your target audience.<\/p>\n","protected":false},"excerpt":{"rendered":"

The presentation of your product is the first thing that catches the eye of your customer. Not only does good packaging protect your product, but it also allows you to be creative, experiment with your creative design and enhance your brand presence. A good packaging strategy can impact your brand presence in the following ways: … <\/p>\n

Continue reading “How Product Packaging Design Impacts Brand Presence”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":458,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[167,161,170,145,171],"class_list":["post-186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging","tag-ad-agency-kolkata","tag-advertising-agency-in-kolkata","tag-packaging-design-companies-kolkata","tag-print-media-advertising-agency-kolkata","tag-product-packaging-design-companies-kolkata"],"yoast_head":"\nHow Product Packaging Design Impacts Brand Presence<\/title>\n<meta name=\"description\" content=\"Creative and good quality packaging is essential for your marketing strategy in this day and age when there is a proliferation of brands and choices in the market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Product Packaging Design Impacts Brand Presence\" \/>\n<meta property=\"og:description\" content=\"Creative and good quality packaging is essential for your marketing strategy in this day and age when there is a proliferation of brands and choices in the market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/\" \/>\n<meta property=\"og:site_name\" content=\"blueantz.in\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-28T13:37:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-06T06:53:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blueantz.in\/blogs\/wp-content\/uploads\/2018\/09\/istock-467818266-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"blueantz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"blueantz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/\"},\"author\":{\"name\":\"blueantz\",\"@id\":\"https:\/\/www.blueantz.in\/blogs\/#\/schema\/person\/30dc22bd53066fe429afda67cd9068cc\"},\"headline\":\"How Product Packaging Design Impacts Brand Presence\",\"datePublished\":\"2018-09-28T13:37:26+00:00\",\"dateModified\":\"2022-09-06T06:53:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/\"},\"wordCount\":609,\"image\":{\"@id\":\"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.blueantz.in\/blogs\/wp-content\/uploads\/2018\/09\/istock-467818266-1.jpg\",\"keywords\":[\"ad agency kolkata\",\"advertising agency in kolkata\",\"packaging design companies kolkata\",\"print media advertising agency Kolkata\",\"product packaging design companies kolkata\"],\"articleSection\":[\"packaging\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/\",\"url\":\"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/\",\"name\":\"How Product Packaging Design Impacts Brand Presence\",\"isPartOf\":{\"@id\":\"https:\/\/www.blueantz.in\/blogs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.blueantz.in\/blogs\/wp-content\/uploads\/2018\/09\/istock-467818266-1.jpg\",\"datePublished\":\"2018-09-28T13:37:26+00:00\",\"dateModified\":\"2022-09-06T06:53:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.blueantz.in\/blogs\/#\/schema\/person\/30dc22bd53066fe429afda67cd9068cc\"},\"description\":\"Creative and good quality packaging is essential for your marketing strategy in this day and age when there is a proliferation of brands and choices in the market.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/#primaryimage\",\"url\":\"https:\/\/www.blueantz.in\/blogs\/wp-content\/uploads\/2018\/09\/istock-467818266-1.jpg\",\"contentUrl\":\"https:\/\/www.blueantz.in\/blogs\/wp-content\/uploads\/2018\/09\/istock-467818266-1.jpg\",\"width\":2121,\"height\":1414,\"caption\":\"A large group of multicolored plastic bottles and containers standing on white backdrop. Bottles are of different sizes, shapes and colors and the bigger are in the background while the smaller are in the foreground. The bottles are reflected in the foreground. Studio photo taken with DSRL Canon EOS 5D Mk II\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.blueantz.in\/blogs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Product Packaging Design Impacts Brand Presence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.blueantz.in\/blogs\/#website\",\"url\":\"https:\/\/www.blueantz.in\/blogs\/\",\"name\":\"blueantz.in\",\"description\":\"Best Creative Advertising & Design Agency Kolkata - Blueantz\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.blueantz.in\/blogs\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.blueantz.in\/blogs\/#\/schema\/person\/30dc22bd53066fe429afda67cd9068cc\",\"name\":\"blueantz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.blueantz.in\/blogs\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4cc8adcf91b278020a81c736f0dae24ad53bef6cf6651c9974a1981b9e99a171?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4cc8adcf91b278020a81c736f0dae24ad53bef6cf6651c9974a1981b9e99a171?s=96&d=mm&r=g\",\"caption\":\"blueantz\"},\"sameAs\":[\"https:\/\/blueantz.in\/blogs\"],\"url\":\"https:\/\/www.blueantz.in\/blogs\/author\/blueantz\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Product Packaging Design Impacts Brand Presence","description":"Creative and good quality packaging is essential for your marketing strategy in this day and age when there is a proliferation of brands and choices in the market.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/","og_locale":"en_US","og_type":"article","og_title":"How Product Packaging Design Impacts Brand Presence","og_description":"Creative and good quality packaging is essential for your marketing strategy in this day and age when there is a proliferation of brands and choices in the market.","og_url":"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/","og_site_name":"blueantz.in","article_published_time":"2018-09-28T13:37:26+00:00","article_modified_time":"2022-09-06T06:53:16+00:00","og_image":[{"width":2121,"height":1414,"url":"https:\/\/www.blueantz.in\/blogs\/wp-content\/uploads\/2018\/09\/istock-467818266-1.jpg","type":"image\/jpeg"}],"author":"blueantz","twitter_card":"summary_large_image","twitter_misc":{"Written by":"blueantz","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/#article","isPartOf":{"@id":"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/"},"author":{"name":"blueantz","@id":"https:\/\/www.blueantz.in\/blogs\/#\/schema\/person\/30dc22bd53066fe429afda67cd9068cc"},"headline":"How Product Packaging Design Impacts Brand Presence","datePublished":"2018-09-28T13:37:26+00:00","dateModified":"2022-09-06T06:53:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/"},"wordCount":609,"image":{"@id":"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.blueantz.in\/blogs\/wp-content\/uploads\/2018\/09\/istock-467818266-1.jpg","keywords":["ad agency kolkata","advertising agency in kolkata","packaging design companies kolkata","print media advertising agency Kolkata","product packaging design companies kolkata"],"articleSection":["packaging"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/","url":"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/","name":"How Product Packaging Design Impacts Brand Presence","isPartOf":{"@id":"https:\/\/www.blueantz.in\/blogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/#primaryimage"},"image":{"@id":"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.blueantz.in\/blogs\/wp-content\/uploads\/2018\/09\/istock-467818266-1.jpg","datePublished":"2018-09-28T13:37:26+00:00","dateModified":"2022-09-06T06:53:16+00:00","author":{"@id":"https:\/\/www.blueantz.in\/blogs\/#\/schema\/person\/30dc22bd53066fe429afda67cd9068cc"},"description":"Creative and good quality packaging is essential for your marketing strategy in this day and age when there is a proliferation of brands and choices in the market.","breadcrumb":{"@id":"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/#primaryimage","url":"https:\/\/www.blueantz.in\/blogs\/wp-content\/uploads\/2018\/09\/istock-467818266-1.jpg","contentUrl":"https:\/\/www.blueantz.in\/blogs\/wp-content\/uploads\/2018\/09\/istock-467818266-1.jpg","width":2121,"height":1414,"caption":"A large group of multicolored plastic bottles and containers standing on white backdrop. Bottles are of different sizes, shapes and colors and the bigger are in the background while the smaller are in the foreground. The bottles are reflected in the foreground. Studio photo taken with DSRL Canon EOS 5D Mk II"},{"@type":"BreadcrumbList","@id":"https:\/\/www.blueantz.in\/blogs\/how-product-packaging-design-impacts-brand-presence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.blueantz.in\/blogs\/"},{"@type":"ListItem","position":2,"name":"How Product Packaging Design Impacts Brand Presence"}]},{"@type":"WebSite","@id":"https:\/\/www.blueantz.in\/blogs\/#website","url":"https:\/\/www.blueantz.in\/blogs\/","name":"blueantz.in","description":"Best Creative Advertising & Design Agency Kolkata - Blueantz","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.blueantz.in\/blogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.blueantz.in\/blogs\/#\/schema\/person\/30dc22bd53066fe429afda67cd9068cc","name":"blueantz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.blueantz.in\/blogs\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4cc8adcf91b278020a81c736f0dae24ad53bef6cf6651c9974a1981b9e99a171?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4cc8adcf91b278020a81c736f0dae24ad53bef6cf6651c9974a1981b9e99a171?s=96&d=mm&r=g","caption":"blueantz"},"sameAs":["https:\/\/blueantz.in\/blogs"],"url":"https:\/\/www.blueantz.in\/blogs\/author\/blueantz\/"}]}},"_links":{"self":[{"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/posts\/186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/comments?post=186"}],"version-history":[{"count":5,"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/posts\/186\/revisions"}],"predecessor-version":[{"id":1019,"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/posts\/186\/revisions\/1019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/media\/458"}],"wp:attachment":[{"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/media?parent=186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/categories?post=186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueantz.in\/blogs\/wp-json\/wp\/v2\/tags?post=186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}