Channels for Effective Influencer Marketing
Influencer marketing is all the rage these days, and rightly so. It does have a lot of benefits and can have a huge impact on your business. People trust word-of-mouth opinions more than advertisements, and influencer marketing can be paid or unpaid. So why not give it a shot? Here’s how you can get started, and which …
Continue reading “Channels for Effective Influencer Marketing”
Read More
7 ORM Activities for Your Brand
In a world that is increasingly defined by the internet and validated by a web presence, Online Reputation Management (ORM) becomes very important. ORM is the management of all information available about your brand on the internet – be it on search engines, blogs, web pages or social networking sites. It can be critical for your business …
Continue reading “7 ORM Activities for Your Brand”
Read More
Mind, Heart or Logic… What Works Best for a Creative?
Have you ever thought about the thought process ‘lucky’ people working in a creative advertising agency use? Is their left brain more active or do they make better use of their right brain? Wait… did you think you only have one brain?! Well, you do have only one grey matter but it has two separate …
Continue reading “Mind, Heart or Logic… What Works Best for a Creative?”
Read More
SEO Keywords for Every Stage of the Conversion Funnel
IIf you’ve been following digital marketing strategies, you may have come across numerous debates on search engine optimization (SEO) and conversion rate optimization (CRO). While some argue about which of the two is better, others talk about the possibilities of merging the two. While SEO keywords usually cater to search engines, CRO is meant to increase the conversion rate and cater …
Continue reading “SEO Keywords for Every Stage of the Conversion Funnel”
Read More
Storytelling of a Layout
Once upon a time, there was a brand – lying dormant on the shelves, cursed by the competitive products. It was forecasted by the strengths of the universe that only one of the best Creative Agencies in Kolkata can put it back in life. They met – the brand and the Creative Agency, held each …
Continue reading “Storytelling of a Layout”
Read More
Why Hire a Digital Marketing Agency?
You have been through enough web advertising companies sites and spoken with many of your industry friends and finally decided to put your digital foot forward and help your business grow using the online tools. Having mentioned that you must have come across quite many digital marketing tools – SEO, PPC, Content Marketing, E-mail Marketing, Social …
Continue reading “Why Hire a Digital Marketing Agency?”
Read More
The Most Creative People in the World
We are all creative in our own way, but only those who keep the kid alive inside could establish themselves in the creative industry.
Read More