Will Print Media Rule The World?
Each time people see their newspaper folded neatly, resting on their coffee table, waiting for its readers, they wonder – has time’s glory calmed the king finally? Well, the fact is – print media is still there. It is surviving. Yet, the question that arises in everyone’s mind is – will it ever rule the …
Continue reading “Will Print Media Rule The World?”
Read More
How to Conceptualise Successful Print Ads?
Remember the ‘Nirma Girl’ in her skater frock? A sizeable part of the population probably may not. Much of our life has moved to the digital space of social media, and targeted online advertising seems to rule the roost. But does that mean print advertising isn’t relevant anymore? Not by a long shot! A recent …
Continue reading “How to Conceptualise Successful Print Ads?”
Read More