Blueantz Advertising Private Limited

(033) 2484 5134 /

Background: A 30 year old national company manufacturing premium quality TMT bars.

Challenge: In spite of being a nationally reputed brand, it had almost no brand awareness amongst the TG. Lack of brand recognition significantly reflected in the sales graph.

Task: Making people aware of the brand Adhunik and helping them make the correct buying decision.

Strategy: Building on the name of the brand itself – Adhunik, meaning ‘Modern’, and ascribing this attribute to the TG and their emotional values.

Result: Today Adhunik is amongst the top choices of TMT bar brand for the end users, architects, engineers and other decision makers/ influencers.

Contact Details:

36A/1 Purbachal kalitala Road, Ground Floor, Kolkata - 700099

Ph No: (033) 2484 5134


"Great creative work and ontime delivery"
"I find BlueAntz an enthusiastic new age creative agency, continually trying to better their ways of communication. They are adaptive, innovative and open to all kinds of challenging opportunities. Great to work with"
Creative Service
Date published: 19/08/2016
5 / 5 stars

Developed By : Unikorn Technologies